Measured, not estimated.

Every number here came from a running system, not an estimate. Client names are withheld where the client asked. Where a build was made for DTS rather than for a client, the role line on the study says so.

Technical leadership

1 study

Leading an AI Department: Architecture, a Hiring Bar, and a 93% Spend Cut

An eight-figure DTC brand had four AI engineers, no architecture document, and a founder who could not describe his own infrastructure. Four systems were live and in daily use, which nobody had written down. I came in to lead the department. I set the architecture, wrote the assessment we hire against, and took ownership of what every system costs to run.

DTC E-commerceUSD 2.34

Independent review

2 studies

The Review That Reduced My Own Order: Independent Verdicts on Other People's Systems

Most of my portfolio is work I built. This is the other kind. A product owner sends me a specification his own team approved, or a founder forwards the architecture document of the vendor bidding against me, and asks whether it is the right approach. Recommendations from someone who profits from the answer are worth less, so each of these ships with the conflict named at the top and an alternative supplier named beside every recommendation.

Freight forwarding, and B2B software139 claims

90% Less Downtime: Maintenance From 15 Hours a Week to 2

Audited and rebuilt a fragile n8n automation infrastructure where single failures cascaded across operations. Modular architecture, error handling, and documented governance replaced years of automation debt.

Professional Services-90%

AI systems

9 studies

511 Supplier Contracts Into a Working CRM Catalog, Not One at the Wrong Price

A boutique luxury safari agency in South Africa had a decade of supplier pricing sitting in PDF and Excel folders, read by hand into spreadsheets for every quote. I built the structured catalog their tour-operator CRM runs on. 511 suppliers, 6,731 products, and 8,854 seasonal rate periods, extracted from the source contracts and delivered into the CRM in working order, with every price traced back to the contract it came from.

Luxury Travel / Tour Operator511

Counterfeits of Your Products, Spotted Automatically Twice a Week

An eight-figure direct-to-consumer brand sells entirely through its own channels, with no authorized resellers, so anywhere its product images, name, or ad copy show up for sale is almost always a copycat or counterfeit. I built a self-feeding, two-workflow system that finds where the brand is being copied, filters the noise with an AI classifier, archives each hit as legal-ready evidence, and hands the team a short, ranked shortlist to act on.

DTC E-commerce101 → 20

A Full Content Team's Output for $115 a Month

Multi-tenant content production system with five autonomous phases (ideation, drafting, design, scheduling, analytics) and two human gates that protect brand voice and visual quality. ~32 posts per week across five platforms at $115/mo all-in cost. Notion is the workflow UI and source of truth. Blotato handles cross-platform publishing. Operator touches the system ~60 minutes per week per brand.

Marketing Agency32 posts / week

Win Back Churning Users Automatically, Before They Cancel

Built a 36-node n8n workflow with 17 client-specific variables, dual-AI failover, and automated follow-up sequences. Deploys to any SaaS client in minutes without code changes.

SaaSWeeks → minutes

864 Leadership Hours Back Every Year, With Zero Manual Meeting Prep

Built an n8n workflow that pulls historical 1-on-1 notes from Google Drive, runs Claude pattern analysis across recurring themes and commitments, and delivers a structured coaching prep sheet 24 hours before every meeting. Zero manual prep time per manager.

Professional Services864 hrs / year

From 20 Minutes a CV to Zero: Hands-Off Resume Screening

Built a fully automated CV processing pipeline with 4-stage AI analysis, dual-model failover (Claude Sonnet primary, Gemini Flash backup), quality scoring, 3-tier routing, and a dedicated error handler workflow. Zero manual intervention for the happy path.

HR/Recruitment15-20 min → 0

Kill Scope Creep: Every Change Request Scored in Minutes, Not Days

Built an n8n workflow triggered by ClickUp change requests that pulls sprint capacity, calculates timeline and cost impact, generates a composite score out of 100, writes the executive summary back into the ClickUp task, and auto-escalates high-impact requests to leadership with full context.

SaaSMinutes, not days

50 Sales-Ready Leads in Your Inbox Every Week, Zero Prospecting

Built a 37-node n8n agent that searches Apollo, enriches via Clay, scores leads with Claude across 6 dimensions, routes into 3 tiers, then loads tiered personalized email sequences into Instantly. Zero manual prospecting.

SaaS50 leads / week

An AI Brain That Runs Your Whole GoHighLevel Lifecycle, From the First Lead to the Repeat Job

A complete AI revenue lifecycle engine running on GoHighLevel for a home-services brand. It takes a lead from capture through triage, first touch, conversation, booking, onboarding, and retention, with an AI making the judgment at every stage. The whole engine runs webhook-only, so it needs no GoHighLevel API token and drops onto the base plan, and it sits on a five-layer reliability spine that makes the AI safe to trust with live customers.

Home Services / Agencies (GoHighLevel)8 stages

Operating systems for teams

3 studies

"We Can Finally Say No With Data": Scope Decisions Without the Gut-Feel Fights

An engagement that built a product operating system on ClickUp + n8n, replacing ad-hoc scope decisions with data-backed tradeoffs and predictable sprint commitments.

FintechData > gut feel

12 Spreadsheets Into One System, and the Weekly Status Meeting Gone

Built 7 interconnected Notion databases replacing 12 individual spreadsheets, eliminating a weekly 90-minute status meeting and giving the founder real-time capacity visibility.

Marketing Agency4+ hrs / week

One System for Content, Community, and Email That the Founder Runs Herself

A solo, non-technical leadership-development founder had deep IP but no system to run it, with content, members, and email split across three disconnected tools. I built one connected operation across Notion, Circle, and Kit, where she writes a piece once and it flows where it needs to go. Then I handed it over to an owner who understood none of the machinery on walkthrough day and was editing it herself two weeks later.

Leadership Development2 weeks

The whole estate

1 study

The Operating System That Lets One Person Deliver Like a Firm

I run my whole consultancy inside one system, then install the same architecture for clients. Notion holds the state of every engagement, a no-duplication context hierarchy holds the narrative, a small server runs the work I should not be touching, and a feedback loop turns the system's own mistakes into rules it does not repeat. It is the closest thing I have to a reference build for the operating systems I install for clients.

Operations & Automation Consulting38

Teaching and enablement

2 studies

Non-Technical Teams Shipping Real Automations by Month 2

Design and delivery of the practical AI and automation track for a UK Level 4 apprenticeship program. 30+ guides, 8 series, individualized Notion learning hubs, live AI agent workshops with real demos.

EducationMonth 2

A Docs-Grounded RAG Coach That Debugs n8n Workflows

A 24/7 AI coach for n8n training students. Answers questions with inline citations back to the n8n docs, auto-detects pasted workflow JSON and switches to debug mode with a structured diagnosis, and enforces corpus scope with an off-topic similarity gate. Built so that getting stuck at 9pm does not mean waiting for the next office hour.

Education332 pages

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